Case studies.
What happens when the numbers actually have to be right — exits, reconstructions and financial rebuilds for eCommerce brands.
2026-10-15
Why an Amazon seller’s dashboard did not agree with the accounts
We explained the differences between a profit dashboard and the accounts, then created an Amazon-focused profit-and-loss report.
2026-10-15
Bringing channel costs into a useful monthly report
We checked advertising-cost allocation and delivered a customised contribution P&L, followed by a continuing monthly reporting cycle.
2026-10-15
Separating storefront quantities from physical stock records
We worked through stock evidence, payment reconciliation and ledger queries, then delivered management reports with sales records reconciled through the reporting period.
2026-10-15
Reviewing VAT treatment in historic marketplace records
We checked historic overseas-sales records and posted VAT adjustments that reduced the amount calculated as payable for the affected period.
2026-10-15
Reconstructing the payment history behind a historic VAT appeal
We traced a seller’s historic VAT payments and pursued an appeal that concluded with the surcharges waived, while interest remained payable.
2026-10-15
Bringing several entities into one financial picture
We delivered consolidated accounts, an intercompany schedule, further entity statements and an updated forecast for investor discussions, retaining the source-data qualifications.
2026-10-15
Checking how sales and stock costs reached the accounts
We clarified the accounting design, verified stock-cost postings after an integration provider’s changes and completed later marketplace reconciliations.
2026-08-11
The £10m Brand That Wasn’t Ready for Investment
An independent review of a celebrity-backed consumer brand with more than £10 million in annual revenue found the financial information was not reliable enough for an investment raise. Investment discussions were delayed.
2026-08-11
Preparing a Pioneer eCommerce Brand for a Successful Exit
A pioneer eCommerce brand in the online stoicism market sold for approximately twice the valuation its founder had initially expected. We cleaned the accounts, prepared a broker-ready financial data pack and supported due diligence.
2026-08-03
How We Helped an 8-Figure eCommerce Brand Complete Its Exit
An American supplement brand was mid-exit when the buyer’s questions exposed five years of unreliable financials. We rebuilt the finance function from the ground up and the 8-figure transaction completed successfully.