SCA × RT Finance

How do you scale if you don’t know how to get there?

The Trajectory Framework: fractional CFO support from RT Finance that turns clean numbers into a plan: where you’re going, how you’ll get there, and what to do when life changes.

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Shopify, TikTok Shop and Amazon inputs flowing into a Fractional CFO model for financial insights, cash flow management, forecasting and strategic guidance, then becoming an upward scaling trajectory.

You’ve outgrown reporting if…

Revenue is growing, but the cash goes somewhere you can't see

You're never quite sure where the money went: sales up, balance down, and no map between the two.

You can't safely order stock

Every reorder is a gut decision, because nobody can tell you what the business can actually afford this month.

You can't model a simple 'what if'

What happens if Meta spend increases 30%? You can't confidently answer, so you either don't spend, or spend blind.

Hiring feels like a gamble

Another salary is a big commitment, and it's being decided on instinct rather than a modelled scenario.

Your management accounts don't tell you what to do next

They arrive on time. They're accurate. And they never answer the question: what should we actually do?

Nobody owns what happens next

Your accountant tells you what happened. Nobody is accountable for where the business goes from here.

Your accounts tell you where you’ve been. Your CFO tells you what you can do next.

Your accountant answers: “What happened last month?”

Management accounts, VAT returns, compliance: a clear, accurate record of where the business has been.

Your fractional CFO answers: “What happens if we do this next month?”

Scenario models, cash forecasts, stress tests: a clear view of what each decision does to the business, before you make it.

“We don’t provide accounting. We provide accountability.”

From companies that made the shift.

£5m brand → 13 weeks of cash visibility

A £5m brand that had outgrown week-by-week cash management

Before: Revenue had grown to £5m with a full team of employees hired to match, but cash was still being managed one week at a time. No visibility beyond what was already in the bank, so every decision was reactive.

After: We built a rolling 13-week cash forecast that turned reaction into planning. Manufacturer orders now get placed more tactically, HMRC payment plans are timed to match when cash actually lands, and a quiet creep in marketing and events spend got spotted and reined in before it became a habit.

Launch blocked → funding structured around the supplier

A beauty brand caught between wanting to grow and needing to fund it

Before: A new product range launch was ready to go, but stalled by a lack of funding for the initial order. Every option on the table meant taking on debt that didn't fit the business.

After: We proposed a funding structure built around an existing supplier relationship that broke the deadlock: a fair return for the funder, below commercial loan rates, with repayments tied to actual sales rather than a fixed schedule, so growth wouldn't quietly build into a future debt problem.

4 commercial loans → £0

A brand where every pound reinvested felt like it vanished into debt

Before: Four commercial loans at high rates, a large HMRC balance sitting alongside them, and a founder who felt every pound put back into the business just went to pay down debt.

After: We mapped a 24-month plan to clear the loans, then focus growth on the most profitable revenue streams. All four loans are now repaid, and the founder has real visibility on where her investment goes, rather than feeling like it vanishes into a black hole.

One-off loan → flexible revolving facility

A brand that built the product, but almost ran out of cash to sell it

Before: Years were spent developing this client's industry-changing product. A few months after it finally went on sale, the business was dangerously close to running out of cash. Sales were growing, but not quickly enough to afford a new order of inventory.

After: We helped source a flexible revolving credit facility that replaced the need for an expensive, one-off loan, and the financial forecasting behind it secured a shareholder loan as an emergency backup. The business now acts from a position of strength, investing in growth instead of fighting to save every penny.

What you’ll actually know.

01

Can we afford this stock order?

You’ll have it modelled, in writing, with the assumptions shown.

Rolling cash forecast
02

Can we hire three people?

You’ll have it modelled, in writing, with the assumptions shown.

Headcount scenario
03

What if sales miss target by 20%?

You’ll have it modelled, in writing, with the assumptions shown.

Downside model
04

How much can we spend on acquisition?

You’ll have it modelled, in writing, with the assumptions shown.

Contribution and cash model
05

When will we run out of cash?

You’ll have it modelled, in writing, with the assumptions shown.

13-week and long-range forecast
06

What does £10m revenue actually require?

You’ll have it modelled, in writing, with the assumptions shown.

3–5 year financial plan

The Trajectory Framework.

01

Finance Function Audit

Know where you stand. A thorough review of the current finance setup, because no two businesses are the same.

02

Current Trajectory Planning

See where you're heading. A detailed three-to-five-year projection based on current performance.

03

Owner-Led Vision Setting

Decide where you want to go. A collaborative conversation, then a three-to-five-year plan built around that destination.

04

Ongoing Reporting & Forecasting

Steer as you go. Monthly or quarterly check-ins with updated forecasts and regular reviews of progress and challenges.

05

Annual Strategic Reset

Stay on course as life changes. A yearly repeat of the full review, planning and forecasting cycle.

From Deep Dive to a plan you can act on.

Step 1

Deep Dive

A focused review of the business and its finances: the starting point.

Step 2

Founder Finance Plan

A focused engagement, around four weeks, that turns the Deep Dive findings into a real plan: a founder goals summary, a summary plan, and a full financial model across four scenarios (current trajectory, path to goals, downside stress-test, and upside case).

Step 3

Ongoing Programme

Monthly check-ins or a full weekly cashflow and reporting partnership, agreed after the plan, based on what the business actually needs.

Rory Thomas, founder of RT Finance
Meet RT Finance

Rory Thomas, ACA

Rory is an ACA-qualified chartered accountant with over 12 years’ experience across finance, audit and virtual CFO roles. Since 2019 he has focused on working as a virtual CFO for founder-led businesses, now focusing on UK ecommerce and retail clients. He trained in audit at Rees Pollock in London before moving into larger corporate finance roles, including Vodafone and Ingenious (an investment firm). Today, RT Finance brings clear reporting, useful forecasts and a practical financial view of the decisions ahead.

Who this is for.

Probably right for you if…

  • £1m+ revenue and growing
  • Ecommerce or retail
  • Reliable bookkeeping already exists
  • Stock, cash and growth decisions are becoming material
  • The founder still owns most financial decisions
  • You're not ready for a full-time FD or CFO

Probably not yet if…

  • You mainly need bookkeeping
  • You're pre-revenue
  • You only need annual accounts and tax
  • Your records aren't reliable enough to forecast from

In their words.

Rory has been fantastic to work with. He has a broad knowledge of the finances needed for our startup in the early stages, keeping a keen eye on cashflow while never losing sight of the bigger long-term picture and board reporting. He has a real eye for detail on complex figures, and helped us integrate our finance systems with Shopify, finance companies, and Innovate UK for grants.

Nigel, Ecom Founder

I've been lucky enough to work with Rory for the past couple of years. He's been a vital resource for our fast-paced ecom start-up, delivering to the highest standard on core finance skills like cashflow, forecasting and management accounts, and going above and beyond on loan financing and business modelling for raising venture capital. Most importantly, Rory is great to work with: honest, clear, conscientious and fun.

Dale, Ecom Investor & CEO

Rory is the missing piece of the puzzle my small business needed and I'm so glad I found him. He is much more than an accountant, he's a trusted strategic partner and sounding board for me and my team. His deep understanding of ecommerce and SMEs means his advice is always practical, relevant, and focused on what the business needs to thrive and grow. Unlike my previous experience with a hands-off accountant, Rory is genuinely involved in both the day-to-day running of the business and its future growth. His dedication helps me make better decisions with greater confidence while taking a huge weight off my shoulders. Knowing that Rory has a clear view of the company's financial position gives me the freedom to focus on what I love doing and where I can add the most value.

Amy, Ecom Founder
Straight answers

The questions founders ask.

How do you scale if you don't know how to get there?

You build the plan first. The Trajectory Framework starts with where you stand, models where you're heading, sets where you want to go, then keeps steering until you arrive.

Do we replace our accountant?

No. RT Finance works alongside SCA or your existing accountant or bookkeeper. The accounting layer keeps the records accurate; the CFO layer uses those numbers for planning, forecasting and decisions.

How is this different from SCA's Monthly Finance?

SCA's Monthly Finance keeps the management accounts clean, reconciled and current. RT Finance adds the forward-looking layer: trajectory planning, reporting, forecasting and accountability.

Is this only for raising money?

No. Funding may be one of the decisions in view, but the work is broader: cashflow, stock, hiring, pricing, expansion and the overall trajectory of the business.

Do we need to be an SCA client?

No. RT Finance can work alongside your existing accountant or bookkeeper. SCA clients simply arrive with the clean accounting layer already in place.

How do we start?

Book a free Finance Clarity Call. You'll talk through where finance feels unclear, the decisions coming up and what kind of support would help. No obligation.

How do you scale if you don’t know how to get there?

Book a free Finance Clarity Call. We’ll talk through where finance feels unclear, the decisions ahead and the plan that would help.

Book a free Finance Clarity Call