Shopify & DTC brands · £1m+ revenue

Accountants for Shopify sellers.

Shopify Payments, PayPal, Klarna, apps, refunds, stock and VAT — reconciled at order level into numbers you can actually run the brand on.

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Anatomy of a Shopify payoutwhat actually lands vs what you sold · illustrative proportionsGross saleswhat your dashboard celebratesRefunds & gift cardsnetted before you see the moneyShopify Payments feesPayPal · Klarna · Clearpay feeseach on its own settlement scheduleVAT to set aside1/6 of standard-rated UK salesActually yours to run on
Shopify PaymentsPayPalKlarnaClearpayA2XLink My BooksXeroQuickBooksCin7Multi-currency
1/6

of every standard-rated sale is VAT — set aside before you spend it

4+

payment gateways reconciled, each on its own settlement schedule

100%

of payouts tied back to their settlement reports, to the penny

Monthly

close cadence: margin, cash and VAT in plain English

Sound familiar?

The problems shopify & dtc brands bring us in week one — usually after a generalist accountant has had a couple of years to compound them.

  1. 01

    Payouts never match sales

    Shopify Payments batches orders minus fees, refunds and adjustments on its own calendar. Book the payout as revenue and your sales, margin and VAT are all quietly wrong.

  2. 02

    Four gateways, four schedules

    Shopify Payments, PayPal, Klarna and Clearpay each settle separately, on different timing, with different fees. Most books only ever reconcile one of them.

  3. 03

    App soup eats margin

    Subscriptions across reviews, email, upsells, shipping and reporting apps creep up monthly and hide in one 'software' line nobody reviews.

  4. 04

    Gift cards booked wrong

    A gift card sold is a liability, not revenue — until it's redeemed. Get it wrong and revenue is overstated now and double-counted later.

  5. 05

    Stock margin is fiction

    Without landed costs — freight, duty, packaging — your gross margin is a guess, and every pricing and restock decision inherits the error.

  6. 06

    Multi-currency blind spots

    Selling in EUR and USD but banking GBP creates conversion differences most bookkeeping silently dumps into 'sales', distorting both revenue and VAT.

The difference, side by side.

This is the actual job: turning the left column into the right column — and keeping it there every month.

Your books todaywhat we usually inheritPayouts booked as 'sales'PayPal & Klarna never reconciledGift cards counted as revenueGross margin is a guessVAT is a quarterly surpriseYour books with SCAsettlement-accurate, every monthOrder-level revenue, fees split outEvery gateway tied out monthlyGift-card liability tracked properlyLanded-cost margin by productVAT set aside as you sell

What your monthly service covers.

Settlement-accurate Shopify books, closed monthly — here's what that means in practice.

  • Order-level posting through A2X or Link My Books — every Shopify payout reconciled to its settlement, to the penny.
  • Every gateway reconciled on its own schedule: Shopify Payments, PayPal, Klarna, Clearpay and manual methods.
  • Refunds, exchanges and gift cards treated correctly, so revenue is real and the gift-card liability is visible.
  • Inventory and landed costs (freight, duty, packaging) built into COGS — true gross margin by product and channel.
  • UK VAT done from order data, including exports, EU consumer sales and the registrations conversation when you grow into it.
  • A monthly margin pack: channel-level profit, app-stack cost review, cash and VAT positions in plain English.

From mess to monthly clarity.

Three steps. No twelve-week onboarding theatre.

1
Step 1

Discovery call

We map your store: gateways, app stack, stock complexity, markets and VAT position — and tell you honestly what state the books are in.

2
Step 2

Connect & clean up

A2X or Link My Books into Xero or QuickBooks, history rebuilt from settlement data, gift cards and refunds corrected, VAT position trued up.

3
Step 3

Run on real numbers

A monthly close you can rely on: product and channel margin, app-stack costs reviewed, cash and VAT positions before decisions — not after.

Your stack, connected once. Properly.

ShopifyPayments · PayPal · KlarnaA2X / Link My Bookssettlement-level postingXero / QuickBooksbooks you can trust

Plus Cin7 or similar where stock complexity needs it. We're a Xero Silver Partner practice and QuickBooks ProAdvisors — the stack is set up once, properly, and then it just runs.

Sam helped us integrate Shopify and Xero for our accounting and online store. The project turned out to be more complex than we anticipated, but Sam was incredibly thorough and helpful throughout the whole process.

Lewis WilsonBangtao Fightstore
One flat monthly invoice

Everything included. No meters running.

Bookkeeping, VAT, payroll, Corporation Tax and year-end accounts in every plan — questions and quick emails don’t become surprise bills.

Public pricing stays intentionally simple.

From £595/mo

Join from £595/month.

  • Settlement-accurate monthly bookkeeping
  • Shopify VAT handled at source
  • Founder-ready reporting cadence
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Straight answers

Shopify questions, answered plainly.

The questions sellers actually ask us on discovery calls — answered so you can qualify us before we speak.

Ask us yours

Why doesn't my Shopify payout match my sales?

Because a payout is a batch of orders minus gateway fees, refunds and adjustments, settled on Shopify's calendar rather than yours — and PayPal, Klarna and Clearpay orders aren't in it at all, they settle separately. The only way to get truthful revenue is to reconcile each payout back to its settlement report at order level, which is exactly how we keep Shopify books.

How do you handle PayPal and Klarna alongside Shopify Payments?

Each gateway is reconciled independently on its own settlement schedule, with its own fees, then tied back to Shopify's order data so nothing is double-counted or missed. Most messy Shopify books we inherit reconcile Shopify Payments and ignore the rest — which can silently misstate a third of revenue.

Does Shopify handle VAT for me like a marketplace does?

No — and this catches sellers out. Shopify is not a marketplace deemed supplier: you are the seller of record, so UK output VAT on your sales is your responsibility, along with exports, EU consumer sales and distance-selling rules as you grow. We prepare VAT from order-level data so the return matches what you actually sold, not what landed in the bank.

Our Shopify books are a mess going back years. Can you fix them?

Yes — historic clean-ups are how most engagements start. We rebuild from settlement data (Shopify keeps it), correct VAT where needed, and get you to a clean baseline before the monthly cadence takes over. It's almost always faster and cheaper than sellers fear.

Do I need an inventory system like Cin7?

Not always. Below a certain SKU count and order volume, a disciplined spreadsheet-and-process approach inside the accounting workflow is enough. When stock complexity genuinely needs a system, we'll say so and set it up — we don't sell software for the sake of it.

Let's get your Shopify payouts, stock and VAT telling the truth.

Free 30-minute discovery call with Sam — we’ll map your channels, VAT position and systems, and tell you honestly if we’re the right fit.

Book Your FREE Discovery Call