Accounting for ecommerce brands and online sellers who need Shopify, Amazon, TikTok Shop, VAT and stock handled by people who actually understand the model.
Trusted by 50+ fast-growing ecommerce brands.
ecommerce brands supported across the UK, US and Europe
the revenue range our reporting is built for
per month. One invoice, no surprise fees
client-rated service, in their own words below
Built for ecommerce brands where channel complexity, stock and VAT have outgrown a generalist accountant.
Marketplace sales, promos, returns, payouts and fast-changing channel data handled properly.
FBA/FBM settlements, fees, VAT, reimbursements and stock movements translated into decision-grade accounts.
Shopify Payments, Klarna, PayPal, apps, refunds and inventory reconciled into reporting you can actually use.
Also deep in the weeds on inventory accounting, ecommerce cashflow and multi-currency reporting.
These are the issues ecommerce operators actually complain about: unclear numbers, messy payouts, VAT uncertainty and stock-backed cashflow.
Most accountants are fine with plumbers and local shops. Shopify payouts, Amazon settlements, TikTok Shop promos and stock-backed cashflow are a different game.
You need reporting that matches payouts, fees, stock and VAT — not month-end guesswork wrapped in a PDF.
Marketplace VAT, imports, multi-currency sales and platform data need specialist handling before they become expensive surprises.
Stock is cash. Bad inventory accounting means bad profit, bad tax and bad decisions.
Fast-moving brands need proactive financial support when stock, ads and cash are moving quickly.
Historical accounts are not enough. You need live margin, cashflow and channel-level visibility before decisions, not after.
Three steps. No twelve-week onboarding theatre.
A free call where we map your channels, VAT position, stock complexity and current systems — and tell you honestly whether we’re the right fit.
Shopify, Amazon and TikTok Shop data flows through tools like A2X and Link My Books into Xero or QuickBooks, so every payout reconciles to the penny.
A monthly reporting cadence built around margin, cashflow and VAT — decision-grade numbers before decisions, not history lessons after them.
We launched in 2021 with one clear goal: build the accounting firm that ecommerce sellers actually need. What started as Guide Hustle quickly became a specialist practice for TikTok Shop brands, Amazon FBA sellers and Shopify operators making serious money online.
Traditional firms couldn’t keep up — they didn’t know how marketplace payouts work, how to track channel fees, or what software you actually need to stay profitable. So we did things differently: a small, tight-knit team with over 50 years of combined experience in ecommerce and digital finance, seamless platform integrations, transparent monthly packages, and thousands recovered in unclaimed VAT for clients.
Today we work with 50+ brands across the UK, US and Europe — with zero fluff and no explaining your own business back to your accountant.
Co-Founder & Managing Director
Meet the accountants who actually understand your business — and don’t need a glossary to keep up.
We work with ecommerce brands and serious online sellers — so the platform complexity is the starting point, not a confusing add-on.
Flat monthly support without every email and quick question becoming another surprise bill.
Traditional accountants tell you how you performed last year. SCA is built to show how you’re performing this morning.
Shopify, Amazon, TikTok Shop, A2X, Link My Books, Cin7 and marketplace data connected into useful financial visibility.
Real words from ecommerce operators, founders and online businesses who moved away from old-school accounting and got proper support.
Working with Sam and Social Commerce Accountants has been one of the best business decisions I have ever made. I have moved from a dated, faceless accountancy firm to a small business that is always willing to go that extra mile for me. Communication, efficiency and friendliness are just a few of the qualities in which Social Commerce Accountants excel.
Sam helped us integrate Shopify and Xero through Synder for our accounting and online store. The project turned out to be more complex than we anticipated, but Sam was incredibly thorough and helpful throughout the whole process.
Sam and Zunair are the best accountant team we’ve worked with so far. They are meticulous, knowledgeable, and responsive. We completed our first YE account swiftly, and we learned a lot throughout the process. We highly recommend this team.
We’ve been working with Social Commerce Accountants for a few years now as our sole accounting partners. They helped us get our first tax return done easily and efficiently. Sam & Zunair are fantastic at helping small businesses with their accounting needs. They also helped us organise our small business and get everything set up from an accounting perspective.
I 100% recommend Sam — we’ve had a few issues due to poor systems and incorrect filings. Sam sorted everything out rather quickly and helped us put the right things in place. Will be using Sam in the future without a doubt!
Professional and efficient. Would happily recommend Sam and hire again. Thank you!
Sam’s communication was top-notch, he was friendly and efficient, and his skills were strong. I enjoyed working with Sam and will definitely be using his services in the future.
We’re so glad that Sam was our accountant for our first end-of-year accounts and dividend share classes. He is so professional, knowledgeable, responsive to messages, easy to talk to and really went above and beyond to explain the ins and outs of what he was doing.
Fantastic work!
I’ve found working with Sam and Social Commerce Accountants to be an extremely positive experience. Sam is always quick to respond to potential issues, very communicative, and things are never too much of a problem for him. Having a one stop shop like that makes things significantly easier, especially as a solo founder.
Sam approached me via Upwork when I was looking for a new accountant / credit controller. His pitch was simple and straight to the point; no-jargon or hidden fees. His attention to detail, overall knowledge, best-practices and reliable communication are truly impressive, and a huge step-up from our previous, traditional accountancy firm. Sam undertakes P&L, balance sheets, company valuation, payroll and invoicing — I am yet to encounter something Sam cannot handle.
Sam was great at doing my annual accounts and tax return. He didn’t have very much time to do it and I’m very grateful that he was able to do it within a short timeline. His communication was excellent, as was the quality of his work.
Sam was very helpful in getting us set up with our Xero payroll and did so at short notice which was very much appreciated. Easy to work with and knows what he’s doing. Great job.
Would definitely hire Sam again, great communication and quick and efficient work!
Absolutely brilliant. Sam and his team work directly with our Bookkeeper/Accounts Manager and having the ability to pull on his expertise is invaluable.
The same questions we get on every discovery call — answered plainly, so you can qualify us before we ever speak.
Ask us yoursA specialist reconciles what generic bookkeeping breaks on: marketplace settlements, platform fees, refunds, multi-currency payouts, marketplace VAT and stock-backed cashflow. Instead of one 'sales' line in Xero, you get channel-level margin, VAT handled correctly at source, and reporting that matches what actually lands in the bank.
We work daily with Shopify, Amazon (FBA and FBM), TikTok Shop and eBay, connected through tools like A2X, Link My Books and Cin7 into Xero or QuickBooks. We are a Xero Silver Partner practice and QuickBooks ProAdvisors, and co-founder Sam Hoye is a CIMA Practising Certificate Holder — so your stack is integrated rather than fought against.
Join from £595/month. It is one flat monthly invoice — questions and quick emails don’t become surprise bills.
Yes. Marketplace facilitator rules, import VAT, postponed VAT accounting and multi-currency sales are core work for us, not edge cases. We make sure marketplace-collected VAT, your own UK VAT returns and overseas registrations line up before they become expensive surprises.
Usually when revenue passes roughly £1m and the cracks show: payouts that don’t match Xero, VAT uncertainty, stock swallowing cash, and an accountant who replies in weeks. Our service is built for brands doing £1m–£15m+ where channel complexity has outgrown a generalist practice.
Either. Some clients hand us the whole finance function; others keep an in-house bookkeeper or accounts manager who works directly with our team and pulls on our ecommerce expertise when needed. We fit the setup that serves the business best.
Public pricing stays intentionally simple.
Join from £595/month.
Let’s talk numbers that actually matter — payouts, VAT, stock and margin.
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