Sales are up. But is profit?
Your dashboards show revenue. Fees, refunds, ad spend and fulfilment tell a different story. You need to know which channels actually earn their keep.
See profit by channel.For ambitious ecommerce brandsYou’ve grown the sales.
You’ve grown the sales.
Now get clarity on the numbers.
Know what’s profitable. Understand where the cash goes. Make your next move with confidence.
Specialist accounting for UK Shopify, Amazon and TikTok Shop brands doing £1m–£20m. Connected books, useful monthly reporting and a team that understands ecommerce — for one agreed monthly fee.
A conversation about your business. No obligation.
Specialist expertise.
Personal support.
Personal support.
Introduced by someone you trust?
Tell Sam who sent you when you book or speak.
Sound familiar?Your business has grown.
Your business has grown.
Has your accounting kept up?
More channels. More stock. More moving parts. You shouldn’t have to piece the financial picture together yourself.
The P&L looks healthy. The bank doesn’t.
Stock orders, payout delays and tax bills compete for the same cash. Growth feels risky when you can’t see what you can afford next.
Plan with a clearer view of cash.The payouts never quite add up.
Shopify, Amazon and TikTok Shop all settle differently. Net deposits and manual workarounds leave you wondering whether the books are right.
Connect sales, fees, refunds and payouts.Too much cash is sitting on a shelf.
Stock purchases and cost of goods don’t line up with sales. Your margins move around and the next reorder becomes a guessing game.
Put inventory and margin in context.VAT is a question mark.
Imports, marketplace transactions and overseas sales add complexity. You want someone who understands your setup before the next deadline.
Get specialist attention on VAT.You’re doing the explaining. And the chasing.
You need a commercial conversation, not another history lesson. Your accountant should understand ecommerce and help you make the next decision.
Speak to specialists who get your business.The SCA offerA finance function that
A finance function that
moves with your business.
We connect the daily detail to the decisions that matter. A clear scope, a monthly rhythm and people you can actually speak to.
Connected bookkeeping
Your platforms and payment providers connected to Xero or QuickBooks, with settlements, fees and refunds reconciled properly.
Monthly management reporting
A useful view of channel performance, margins and cashflow, so you can understand what happened and decide what comes next.
Inventory and cost of goods
Stock and cost of sales considered alongside your trading performance, so profit isn’t distorted by when you buy inventory.
VAT, accounts and tax
The accounting and compliance support agreed for your business, with marketplace and import complexity understood from the start.
Commercial support
A team to discuss the numbers with, ask questions and make sense of the decisions in front of you. Same working day replies are our standard.
Made for the next stage.
UK ecommerce brands. Typically £1m–£20m revenue. One channel or several. Ideal when you’ve outgrown basic bookkeeping and want clearer commercial insight.
In our clients’ wordsGood numbers.
Explore our case studiesGood numbers.
Even better relationships.
Working with Sam and Social Commerce Accountants has been one of the best business decisions I have ever made.
Sam helped us integrate Shopify and Xero through Synder for our accounting and online store. The project turned out to be more complex than we anticipated, but Sam was incredibly thorough and helpful throughout the whole process.
Sam and Zunair are the best accountant team we’ve worked with so far. They are meticulous, knowledgeable, and responsive.
A clear next stepStart with a conversation.
Start with a conversation.
Leave with a direction.
Tell us where the numbers are letting you down. We’ll be direct about fit, scope and what needs to happen next.
Talk to Sam- 01
Talk it through with Sam.
Your channels, systems, current support and priorities. If a partner introduced you, let us know so we can connect the dots.
- 02
Know exactly what you’re getting.
We explain the proposed scope, monthly fee and any initial work. You decide whether the support is right for you.
- 03
Get connected. Get clarity.
We agree the handover, connect your systems and establish your reporting rhythm around the business you’re building.
Your first conversation
Sam Hoye
Founder & Managing Director
15+ yearsAccounting, ecommerce & business strategyCIMA Practising Certificate HolderSupported by an ACCA & CIMA qualified team
Specialist by design. Personal by nature.
You shouldn’t have to teach your accountant ecommerce.
Sam founded the firm in 2021 to give online sellers the specialist support traditional practices were missing. Today, our team works with the platform, stock and reporting challenges that growing brands face every day.
Whether we become your accounting team or work alongside the people you already have, you get support shaped around your business.
Meet Sam and the firmBefore we speak
A few straight answers.
On fit, fees, switching and what happens next.
Not ready to talk? Try the free finance scorecardIs SCA right for my business?
We specialise in UK ecommerce brands, typically doing £1m–£20m in annual revenue, selling through Shopify, Amazon and TikTok Shop. You don’t need to sell on all three. The real question is whether your channels, stock and reporting have outgrown your current finance setup. We’ll discuss fit on the first call.
What does it cost?
We agree a flat monthly fee around your channels, systems and the support you need. You receive a clear scope and price before choosing to proceed. We’ll also explain any initial cleanup or additional work separately, so you know what is included.
What happens on the discovery call?
You speak with Sam about your business, sales channels, current systems and the numbers you want better visibility on. We discuss whether SCA is a fit and the next steps towards a scoped proposal. There’s no obligation to engage us. If a partner sent you here, let Sam know who introduced you.
Will switching accountants be a distraction?
We agree a handover and onboarding plan around your records, systems and deadlines. That includes clarifying what we need from you and your current accountant. The timetable depends on the business and any cleanup required; we’ll talk it through before you commit.
Can you work with our in-house bookkeeper?
Yes. Some brands want us to handle their accounting function; others keep an in-house bookkeeper or accounts manager. We agree responsibilities and reporting so the support fits your team.
Can you help if our books are already messy?
Tell us what isn’t working. We can assess reconciliation gaps, platform connections, stock accounting and reporting, then explain the work needed and how we would approach it. Any cleanup scope and fees are agreed before work starts.
Do we need to change our software?
Not necessarily. We work with Xero, QuickBooks, A2X, Link My Books and Cin7, alongside Shopify, Amazon and TikTok Shop. We review your existing setup and recommend changes where they make sense for your business.
Your next move starts hereBuild the business.
Build the business.
Know the numbers.
You’ve put the work into growing your brand.
Let’s give you the financial clarity to keep moving.