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If you are running a TikTok Shop, scaling an Amazon FBA brand, or managing a high-volume Shopify store, you’ve probably realised that traditional accounting feels a bit... prehistoric.
A standard high-street accountant is great at filing annual accounts for a local plumber, but they often crumble when faced with 10,000 micro-transactions, deferred payouts, and global VAT complexities. An ecommerce accountant UK specialist does more than just keep the taxman happy; we act as the financial engine room for your digital growth.
In short, we don't just look at what happened last year. We look at your unit economics, your real-time cash flow, and your tech stack to ensure you aren't just "making sales," but actually keeping the profit.
The biggest mistake seven-figure sellers make is hiring a generalist. Ecommerce is a different beast. While a generalist sees a single deposit from Amazon or TikTok Shop as "income," a specialist knows that figure is "net" of a dozen different fees, refunds, and advertising costs.
Without the ability to reconcile these complex settlements, your books are essentially a work of fiction. A generalist often lacks the technical knowledge to map your sales channels to Xero or QuickBooks correctly. If your data isn't granular, your decision-making is flawed. We provide the clarity needed to scale without the "nasty surprise" tax bill at year-end.
Tax isn't just about HMRC anymore. If you are selling globally, you are dealing with a minefield of VAT, OSS (One-Stop Shop), and potentially US Sales Tax nexus.
What this means for you: You can focus on sourcing winning products while we ensure you aren't accidentally breaking international tax laws or leaking margin to unnecessary tax payments.
For an online brand, your balance sheet is often sitting in a warehouse. If your accountant isn't calculating your Cost of Goods Sold (COGS) accurately, your Profit & Loss statement is useless.
Many sellers make the mistake of expensing inventory as soon as they pay the supplier. This makes your profit look terrible in months you buy stock and suspiciously high in months you sell it. We use accrual accounting to match the cost of the product to the exact moment it is sold. This gives you a "true" gross profit margin and helps you plan exactly when to reinvest in your next container.
In the world of social commerce, manual data entry is a death sentence. We specialise in building "hands-off" financial ecosystems.
We integrate tools like A2X, Link My Books, or Dext to pull data directly from Shopify, TikTok Shop, and Amazon into Xero. However, there is a catch: for influencers and affiliates, the perfect "all-in-one" integration software doesn't really exist yet. This is where our lived expertise comes in—we know the workarounds to ensure your affiliate commissions and creator payouts are recorded accurately without hours of manual spreadsheets.
Uncovering True Profitability: Unit Economics and Margins
A million-pound turnover means nothing if your net margin is 2%. We dive deep into your unit economics. We look at:
Understanding your "contribution margin" per unit allows you to see which products are heroes and which are zeros.
Cash flow is the oxygen of ecommerce. You have to pay suppliers months in advance, wait for shipping, and then wait for platform payouts—all while funding your daily ad spend.
We provide forward-looking forecasts. We help you answer: "Can I afford this £50k inventory order while maintaining my current ad budget?" By mapping out your payout cycles and lead times, we ensure you never run out of "oxygen" during a scaling phase.
Sam Hoye is the founder of Social Commerce Accountants, a firm built specifically for the new generation of digital entrepreneurs. Having worked closely with TikTok creators, Shopify giants, and Amazon moguls, Sam understands that modern business moves faster than traditional accounting. He combines technical UK tax expertise with a deep love for the tech stacks that power the creator economy.
Q: Do I need a specialist accountant for TikTok Shop? A: Yes. TikTok Shop payouts are notoriously difficult to reconcile against individual orders. A specialist ensures your "Net Payout" is correctly split into Sales, VAT, and Fees.
Q: Can you help with Xero integration? A: Absolutely. We don't just "help"; we build it. We automate the flow of data from your sales channels to ensure your books are updated daily, not monthly.
Q: Why is COGS so important? A: Without accurate COGS, you don't know your real profit. It is the difference between thinking you are successful and actually having money in the bank.
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Forget generic templates. Answer a few quick questions and our AI will generate a custom 12-month Excel profit engine tailored to your specific marketplace and supply chain.
Logic that adapts to your setup—whether you sell on Shopify, Amazon FBA, or TikTok Shop.
We bake in the hard stuff: UK VAT, EU OSS, and complex landed cost calculations automatically.
A professional-grade dashboard delivered instantly. See your real margins and forecast with confidence.
