Our Story
We launched in 2021 with one clear goal: to build the accounting firm that ecommerce sellers actually need.
What started as Guide Hustle Ltd quickly evolved into a specialist firm supporting TikTok Shop brands, Amazon FBA sellers, Shopify operators, and creators making serious money online—but struggling with accountants who didn't understand how they worked.
Traditional firms couldn't keep up. They didn't know how TikTok Shop pays, how to track affiliate revenue, or what software you actually need to stay profitable.
So, we did things differently.
Co-founded by Sam Hoye, Social Commerce Accountants brings together a small, tight-knit team with over 50 years of combined experience in eCommerce and digital finance. We've built:
- Seamless platform integrations
- AI-backed pricing tools
- Transparent monthly packages that scale with your growth
- Recovered thousands in unclaimed VAT for clients
We now work with over 50 clients across the UK, US, and Europe, helping brands stay compliant, lean, and ready to grow—with zero fluff and no explaining your own business back to your accountant.