Your Ecommerce Accountant for Social Commerce & Online Sellers
All-inclusive, stress-free accounting for creators, Amazon sellers, and social-first brands who need more than a spreadsheet and a shrug.
Trusted by 50+ fast-growing eCommerce brands & creators
Watch the 2-min video Ad that started it all...
They’re the old-school accountants who…
Their financial advice is stuck in 2012. Meanwhile, you're scaling on social.
They’ll wine and dine you — but wouldn’t know your LTV from your AOV.
Outdated processes and unclear fees.
Meet the accountants who actually understand your business — and don’t need a glossary to keep up.
We work exclusively with e-commerce founders — from trending TikTok brands to 7-figure Shopify stores. No catch-up needed.
Say goodbye to awkward phone calls and padded bills. One simple monthly fee — so you can budget like a boss.
We live and breathe e-commerce metrics: ROAS, TACoS, AOV, LTV. If it drives your bottom line, we’re on it.
E-commerce brands rate us five stars. And we didn’t even take them to dinner.
Sam was great at doing my annual accounts and tax return. He didn’t have very much time to do it and I’m very grateful that he was able to do it within a short timeline. His communication was excellent, as was the quality of his work, and I would recommend him, and I intend to use him next year.
- Footsie 100 Ltd
Working with Sam and Social Commerce Accountants has been one of the best business decisions I have ever made. I have moved from a dated, faceless accountancy firm to a small business that is always willing to go that extra mile for me. Communication, efficiency and friendliness are just a few of the qualities in which Social Commerce Accountants excel. My accounts have been a breeze since working with Sam and his team and it allows me to focus much more on the business side of things. My only regret is that I wish I had made the switch sooner; I would have saved myself so many headaches.
– Stoic Store UK
Sam approached me via Upwork when I was looking for a new accountant / credit controller. His pitch was simple and straight to the point; no-jargon or hidden fees. And what’s more, at a very competitive price point.
Although apprehensive due to his company being brand-new, I decided to take a leap of faith… I knew I had made the right decision within about two weeks. His attention to detail, overall knowledge, best-practices and reliable communication are truly impressive, and a HUGE step-up from our previous, traditional accountancy firm.
Sam undertakes the following work for me; P&L, Balance sheets, company valuation, payroll and invoicing – I am yet to encounter something Sam cannot handle.
In regard to our day-to-day communications, Sam is a pleasure to speak too with a constant positive attitude (except Monday mornings with a constant positive attitude (except Monday mornings….). I prefer WhatsApp for messaging, and Sam was happy to accommodate this. We have a great relationship, and I would have no problem recommending him to any of my associates.
I look forward to developing our relationship.
Keep up the great work Sam.
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– Strider Digital Solutions
Professional and efficient. Would happily recommend Sam and hire again. Thank you!
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– Stewards Corporation (Amazon Seller)
I’ve found working with Sam and Social Commerce Accountants to be an extremely positive experience, and it’s great to have his support as I establish my own data science company, Eudemo.
Sam is always quick to respond to potential issues, very communicative, and things are never too much of a problem for him.
I’ve particularly appreciated Social Commerce Accountants' ability to help with all aspects of the accounting and finance side - from monthly bookkeeping to payroll and accounts, through to handling my tax returns as a director - at an affordable rate.
Having a one stop shop like that makes things significantly easier, especially as a solo founder.
I wouldn’t hesitate to recommend Sam to anyone who’s starting their own business and wants to free themselves up to focus on where they’re adding value - as well as having a trusted advisor.
– Eudemo
I 100% recommend Sam - we've had a few issues due to poor systems and incorrect filings. Sam sorted everything out rather quickly and helped us put the right things in place. Will be using Sam in the future without a doubt!
– Arty Rugs
Fantastic work!
– Lovenature Superfoods
Sam and Zunair are the best accountant team we've work with so far. They are meticulous, knowledgeable, and responsive. We completed our first YE account swiftly, and we learned a lot throughout the process. They also share advice and detailed guidance for our limited company set up. We highly recommend this team.
– Moicha Matcha
Sam was great to have on my team, helping with my clients. His work was of a high standard, and he was very professional with all client interactions, and they enjoyed working with him. Sam carried out all tasks well and maintained the clients' Xero accounts to a good standard.
- TS Accounts Ltd
Sam was very helpful in getting us set up with our Xero payroll and did so at short notice which was very much appreciated. Easy to work with and knows what he's doing. Great job.
– MarketsMadeClear.com
Absolutely Brilliant. Sam and his team work directly with our Bookkeeper/Accounts Manager and having the ability to pull on his expertise is invaluable.
– Power Bespoke
We've been working with Social Commerce Accountants for a few years now as our sole accounting partners. They helped us get our first tax return done easily and efficiently. Sam & Zunair are fantastic at helping small businesses with their accounting needs. Beyond this, they've helped us organise our small business and get everything set up from an accounting perspective. They also helped us with other detailed parts of the business, like all correspondence with HMRC from a tax perspective. They're a great team and will be sure to keep using them as we scale!
– Hope Platform
We're so glad that Sam was our accountant for our first end-of-year accounts and dividend share classes. He is so professional, knowledgeable, responsive to messages, easy to talk to and really went above and beyond to explain the ins and outs of what he was doing and help us to understand the processes involved. I highly recommend Sam and hope to work with him again!
– Candisearch
Sam's communication was top-notch, he was friendly and efficient, and his skills were strong. I enjoyed working with Sam and will definitely be using his services in the future.
– The Whisky Stock
Would definitely hire Sam again, great communication and quick and efficient work!
– Medical School Expert
Sam helped us integrate Shopify and Xero through Synder for our accounting and online store. The project turned out to be more complex than we anticipated, but Sam was incredibly thorough and helpful throughout the whole process. He went above and beyond, putting in extra effort and time where needed to ensure everything worked perfectly. His communication, expertise, and dedication made a challenging task much easier. We highly recommend working with him!
– Bangtao Fightstore
Let’s talk numbers that actually matter.
We believe in straight-talking accounting, not surprise invoices.
Starting from
No hidden fees. No confusing plans.
Just everything you need — in one monthly rate.
Built for TikTok sellers, influencers, affiliates, and eCom brands who don't want a "traditional" accountant slowing them down.
We launched in 2021 with one clear goal: to build the accounting firm that ecommerce sellers actually need.
What started as Guide Hustle Ltd quickly evolved into a specialist firm supporting TikTok Shop brands, Amazon FBA sellers, Shopify operators, and creators making serious money online—but struggling with accountants who didn't understand how they worked.
Traditional firms couldn't keep up. They didn't know how TikTok Shop pays, how to track affiliate revenue, or what software you actually need to stay profitable.
Co-founded by Sam Hoye, Social Commerce Accountants brings together a small, tight-knit team with over 50 years of combined experience in eCommerce and digital finance. We've built:
We now work with over 50 clients across the UK, US, and Europe, helping brands stay compliant, lean, and ready to grow—with zero fluff and no explaining your own business back to your accountant.
Co-Founder & Managing Director
We’re a modern accounting firm built specifically for e-commerce brand owners, creators, and social sellers. No fluff. No jargon. Just straight-talking advice and razor-sharp numbers.
50+ years of combined experience across eCommerce, tax strategy, and digital accounting
ACCA
CIMA
Launched Guide Hustle Ltd with a focus on eCommerce sellers.
Our team doubled! Brought in a senior tax accountant to help our clients save thousands.
Rebranded to Social Commerce Accountants which really boosted our presence within the industry and online.
Expanded our team and our reach internationally—now supporting global sellers and creators that primarily sell within the UK.
Join 50+ sellers and creators who trust us to handle their accounts, taxes, and cash flow — so they can scale faster and stress less.
Let’s talk numbers Get tailored advice on VAT, platform setup, business structure and growth — no jargon, no obligation.that actually matter.
Download: "7 Costly Mistakes eCommerce Sellers Make" And how to fix them before they cost you thousands.
No — it’s easier than you think. We’ll contact your current accountant, get all the necessary files and handover, and make sure everything transfers smoothly without any awkwardness on your end.
You can be fully onboarded within 3-5 working days. If you’re mid-year, we’ll pick up where your last accountant left off and make sure nothing falls through the cracks. If your accounts are a mess, then it’ll take a while longer to make them nice and clean!
Yes — on your discovery call we’ll ask a few key questions and flag anything risky, inefficient or over-complicated in your current structure. You’ll get clear, no-jargon feedback.
You’ll get a dedicated accountant who knows your platforms, your numbers, and your business. No bouncing between juniors or waiting days for replies.
Yes — all our plans are flat-rate and include your monthly bookkeeping, VAT, payroll (up to 5 people), Corporation Tax and year-end accounts. No surprise invoices.
Yes — and we’ll help you get set up if you’re not already. We use automations and marketplace integrations to reduce manual errors and keep your numbers accurate in real time.
No problem. We can get you caught up fast — including previous year accounts, missed VAT returns, or messy reconciliations. We charge a flat £299 plus VAT to bring the accounts up to scratch.
Yes — whether you’re a UK-based seller or an overseas brand selling into the UK, we’ve got experience managing tax, VAT, and compliance across multiple markets.
A 15-minute call where we’ll review your current setup, answer any concerns, and tell you exactly how we’d handle your accounts. Let’s see if we’re the right.
Because we’re proactive, responsive, and actually understand the platforms they sell on. We don’t just file returns — we give sellers confidence to scale.
Ditch the old-school fluff. Get clarity, strategy, and numbers that actually mean something to your business.
You already know your finances could be tighter.
Let’s make it easy, compliant, and profitable — without wasting your time.
👇 Click below to book your free accounting review:
